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Taylor Swift Teams with Toyota to Encourage Fans to Buckle Up

Image courtesy of Photo Credit: Ash Newell (via ABC News Radio)
Image courtesy of Photo Credit: Ash Newell (via ABC News Radio)

Taylor Swift has teamed with Toyota to promote road safety during the Southeast Asia dates of her Red tour, starting May 30 in Shanghai, China. The campaign features a video of Taylor encouraging fans to use their seat belts behind the wheel.

According to Marketing Interactive , the clip will be shown prior to Taylor's upcoming shows and on print, TV and social media throughout Southeast Asia.

Here are Taylor's upcoming Southeast Asia tour dates:
5/30 -- Shanghai, China, Mercedes-Benz Arena
6/1 -- Tokyo, Japan, Saitama Super Arena
6/4 -- Jakarta, Indonesia, Meis Ancol
6/6 -- Manila, Philippines, Mall of Asia Arena
6/9 -- Bangkok, Thailand, Impact Arena
6/11 -- Kuala Lumpur, Malaysia, Putra Indoor Stadium
6/12 -- Singapore, Singapore Indoor Stadium


Copyright 2014 ABC News Radio

 

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